During the next four years Brazil will host both the 2014 World Cup and the Olympics. These events and the fact that Brazil is world’s fifth largest economy have indeed brought the country into the international spotlight.
Sao Paolo is Brazil’s largest city and the largest in the America’s. The wealth of Modern Sao Paolo continues to evolve and grow as a new consumer class rises from the poor masses and 19 new millionaires are created each day. The city moves, breathes and shows a new face each day depending on the angle from which it’s viewed. From above the city spreads across an almost endless horizon of multi-colored buildings.
From below each view moves and shape shifts. Cement and metal reflect cover the entire urban landscape. Wealth and consumption is king in this megalopolis that draws wealth seekers from all around Brazil and the world. Everyone wants to rise from the concrete to the sky. It is a place of vast contrasts and colorful dreams.
This story is part of NOOR group project “The New Brazil“