During the next four years Brazil will host both the 2014 World Cup and the Olympics. These events and the fact that Brazil is world’s fifth largest economy have indeed brought the country into the international spotlight.

 

Sao Paolo is Brazil’s largest city and the largest in the America’s. The wealth of Modern Sao Paolo continues to evolve and grow as a new consumer class rises from the poor masses and 19 new millionaires are created each day. The city moves, breathes and shows a new face each day depending on the angle from which it’s viewed. From above the city spreads across an almost endless horizon of multi-colored buildings.

 

From below each view moves and shape shifts. Cement and metal reflect cover the entire urban landscape. Wealth and consumption is king in this megalopolis that draws wealth seekers from all around Brazil and the world. Everyone wants to rise from the concrete to the sky. It is a place of vast contrasts and colorful dreams.


This story is part of NOOR group project “The New Brazil

 

Sao Paulo's skyline as seen from the Terrao Italia.  Terrao Italia means the Italian Terrace and is the highest restaurant in the city. It is also one of the tallest buildings. The restaurant which is one of the most fancy and well visited dining destin
The Escola da Cidade Architecture school is located in the heart of downtown Sao Paulo and is one of the most prestigious schools in the country.
The Escola da Cidade Architecture school is located in the heart of downtown Sao Paulo and is one of the most prestigious schools in the country.
Photographs of life in Sao Paolo, Brazil.
Photographs from the Mooca neighborhood in Sao Paulo, Brazil.
Vila Olimpia is the new financial district in Sao Paulo, Brazil. As downtown became unpopular and obsolete business leaders decided to build new financial businesses in the Vila Olympia area. This began in the early 2000's as the Brazilian economy began
Vila Olimpia is the new financial district in Sao Paulo, Brazil. As downtown became unpopular and obsolete business leaders decided to build new financial businesses in the Vila Olympia area. This began in the early 2000's as the Brazilian economy began
Developer's model in the Mooca neighborhood in Sao Paolo. Mooca used to have many factories which employed thousands of workers, but today it's being gentrified, developed and sold to a new generation of people from Sao Paulo.
The 2014 World Cup will open at Corinthians Arena just outside of Sao Paulo.
Photographs from the downtown neighborhood in Sao Paulo, Brazil.
Vila Olimpia is the new financial district in Sao Paulo, Brazil. As downtown became unpopular and obsolete business leaders decided to build new financial businesses in the Vila Olympia area. This began in the early 2000's as the Brazilian economy began
Street scene on Paulista Avenue in Sao Paulo, Brazil.
Vila Olimpia is the new financial district in Sao Paulo, Brazil. As downtown became unpopular and obsolete business leaders decided to build new financial businesses in the Vila Olympia area. This began in the early 2000's as the Brazilian economy began
Vila Olimpia is the new financial district in Sao Paulo, Brazil. As downtown became unpopular and obsolete business leaders decided to build new financial businesses in the Vila Olympia area. This began in the early 2000's as the Brazilian economy began
Two Brazilian women take pictures of each other at the Tf the Italian Terrace Restaurant in Sao Paulo, Brazil.  It's one of the most famous and most expensive restaurants in the downtown neighborhood.
Photographs from the Jardins neighborhood in Sao Paulo, Brazil.
Photographs from the Jardins neighborhood in Sao Paulo, Brazil.