PIX.T, THE PLATFORM FOR THE FUTURE OF PROFESSIONAL PHOTOGRAPHY, IS WORKING WITH CONTRASTO, CTK, NOOR, PAP AND WORLDCRUNCH TO FURTHER DEVELOPMENT OF THE BLOCKCHAIN-POWERED SOLUTION TO MANAGE AND MONETIZE IMAGES ONLINE, WITH THE SUPPORT OF THE EUROPEAN COMMISSION.
Never has photography (in general, and press photography in particular) occupied such a prominent place in our daily lives of on-the-move, informed citizens. Still, the value of the photography market has collapsed in recent years, severely affecting photojournalists, while fake news and piracy are on the rise.
The Pix.T project aims to create a solution that is capable of resolving that paradox, by collaborating with all relevant players in the field: from global press agencies and photographic agencies to freelance photojournalists, media and technology platforms.
We believe that the .JPEG format has undermined the value of images, both in terms of economics and traceability – much like the .MP3 format was detrimental to the music sector, or the .MPEG4 format for the cinema and video sectors, until user-friendly legal offers were designed.
© Jon Lowenstein / NOOR
With the support of the European Commission, the consortium is now able to continue developing:
an end-to-end solution for photo agencies and freelance photographers, allowing them to host and monetize their photo archives, as well as their daily production in a transparent and secure environment, while exploring new markets and new sources of revenue such as NFT and micro-payments;
an API system for generalist news agencies, allowing them to access and use Pix.T's blockchain authentication system and automate their contracts and revenue sharing processes with their partners.
© Tanya Habjouqa / NOOR
Finally, readers and platform users will be just one click away from being able to trace the origin of an image, verify whether a photo is an original or if it has been modified.
With the support of the European Commission
Header photo:
© Yuri Kozyrev / NOOR
ABOUT PIX.T
Pix.T is a blockchain-backed technology to drive a new digital economy for professional photography and visual storytelling. Bringing together leading technologists with photojournalists, visual creatives, international media and art market leaders, Pix.T aims to maximize the value of photographic work, ensure control and ethical practices for creators and find new market opportunities for the industry.
Guided by values of transparency and widening of access, the Pix.T project is part of a dynamic of raising awareness around the issues faced by the world of online professional photography. In that spirit, Pix.T's mission is to provide the online information ecosystem with the necessary tools to restore and strengthen the trust between media outlets and the general public.